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Feeding Growth
WORKSHOP SERIES
Scale Your Progressive Food Business
This series of five workshops provides practical tips for progressive retail and packaged goods companies to reach and maintain success. Each workshop follows the Feeding Growth recipe: personable and caring food industry mentors share advice; participants engage in hands-on exercises; and the helpful community of progressive change-makers connects over tasty local food. The series culminates with a keynote event celebrating our graduates and the local food movement.
Register Here
Series Topics, Speakers, & Dates
Marketing & Branding: September 23rd (1pm – 4pm), Online via Zoom
You have a story. Your business has a story. Now you want to celebrate that story through your packaging, marketing personality, and product positioning. As your business grows, you especially want to ensure you’re effectively conveying your brand’s values and persona to your customers. In this workshop, a panel of experts will lay out the dos and don’ts of progressive food business branding and marketing, and help you put your positioning statement to the test. This workshop will include Jennifer Chan (Chief Marketing Officer at Coho Collective, Inc.), Johanna Israel-Duprey (Brand Builder/Partner at Brand Natural), Marc Wandler (CEO at Susgrainable), and Jenny Dickson (Instructor at UBC Sauder School of Business).
Retail, Sales & Distribution: October 7th (1pm – 4pm), Online via Zoom
Our most sought-after workshop! Why? Who to sell to, who to distribute with, how to represent your product: those are all questions that can make or break your business venture. And at times of expansion, when there seems to be so much on the line, making sense of the landscape out there can be overwhelming. Our carefully selected panel of industry experts, representing every actor of the supply chain, will give you the inside scoop you need to make good decisions. Plus, we make sure you come out with a clear understanding of your pricing structure by doing some good old math. This workshop will include Kurstin Leith (Director of Brand Management at Agency Brand Management), Gayle Thom (National Director - Supplier Relationships/Procurement at Horizon Grocery + Wellness), Mellisa Mills (CEO & Founder at Spread'em Kitchen), and Laura Reid (Local Curator, SPUD.ca).
Sourcing & Manufacturing: October 21st (1pm – 4pm), Online via Zoom
You pride yourself on procuring excellent ingredients. But are you fully aware of the impact of your procurement practices? Do they honor your business values? And are your manufacturing steps maximizing the quality of those ingredients? In this workshop, quality control and procurement experts walk you through an analysis of your own operations and sourcing – teaching you how to save time, money, and even your sanity. This workshop will include Ali Samei (President, Wiseop Business Partners), Mauricio Lozano (Owner/Operator, Faculty Brewing Co.), and Lyndsay Scott (CEO & Founder, Kindred Cultures).
Financing & Growth: November 4th (1pm – 4pm), Online via Zoom
Oh that pitch for money! Are you dreading it? Yet, you know that it’s key to your business success to get comfortable and creative with the asks. This workshop will not only help you nail that investor pitch, but it will also explain the diversity of support options that exist: loans, angel investing, equity partners, crowdfunding, etc. And most importantly, our panel of experts will help you determine which option is best for your business values at each stage of growth. This workshop will include Melanie Rupp (Senior Director of Loans & Advisory Services, Women's Enterprise Centre), Judy Brooks (Principle, Brainchild Strategies, Inc.), Connie Marples (Founder, Boosh Food), and Puneet Jain (Small Business Advisor, Vancity).
How to Integrate Sustainability into Your Business: November 18th (6:30pm – 8:30pm), Location: Lost & Found Cafe
We’re all about growing a resilient, socially just, and globally significant community of progressive food businesses, right here in BC! Join us for an evening to celebrate progressive food entrepreneurs with keynote speaker Ian Walker.
Register for the Keynote Celebration
Full Workshop Series: $149.50*+
Individual workshop - $44.50
*Vancity business members qualify for a $100 bursary on the full workshop series. Supported by Vancity.
+The first 10 Squamish businesses can receive a $100 bursary on the full workshop series, and is designed for entrepreneurs operating anywhere between Britannia Beach and Pinecrest. Supported by the District of Squamish.
Want to involve one of your staff or co-founder? Access a 30% discount on the purchase of a second ticket for the full workshop series or individual workshops by sending an email to info@feedinggrowth.com listing attendees from your business.
Refund policy
All refund requests must be made at least five days before the start of the workshop series by contacting info@feedinggrowth.com. A $10 administrative fee is charged for processing refunds and can take up to 10 business days to process. Alternatively, you can transfer your registration to another person; there is no fee for transferring the registration to another person. If you choose to transfer your registration to another person, please contact info@feedinggrowth.com. Please note: within four days or less of the workshop series, we are unable to accommodate refund requests.
- You are a Canadian entrepreneur in the food transformation or food processing sphere (i.e., retail and packaged goods).
- Your enterprise is progressive, i.e., with a mixture of local, organic, and/or natural products, and sustainable, ethical business practices. You care about the social and environmental impacts of your business.
- You are ready to take your business to the next level, but you do not know exactly how to scale up.
- You want to refine your business’ branding, marketing, manufacturing, distribution, and financing approaches.
- You love practical tips – you want workshops where you leave with practical tips and proven strategies you can start to implement right away.
- You value hearing a diversity of perspectives from successful progressive food business veterans.
- You would like to collaborate with Vancouver’s growing progressive food community and connect with others like you who may have experienced similar opportunities and challenges and from whom you could get advice.
- Are you an entrepreneur but not sure if your product is food system related? Feeding Growth might still be the right fit for you! Business owners with products such as pet food, natural cleaning, and farmers looking at value-added products would all benefit from the Feeding Growth workshops and community. Contact info@feedinggrowth.com with your questions.
Completing the whole Feeding Growth Scale your Progressive Food Business workshop series makes you a Feeding Growth Alumni, which gives you:
- Free attendance to the Feeding Growth Coffee Series: a series of dialogues about food business subjects, in collaboration with engaged food industry partners, and with the Feeding Growth recipe: personable and caring food industry mentors; inspiring yet mighty practical insight; and a helpful community of progressive change-makers.
- Access to Feeding Growth’s 280+ members Community Listserv where food industry experts and peers share valuable information and find solutions to food business challenges.
- First dibs on UBC Farm Farmers' Markets: the Vancouver market scene is a difficult one to access. The UBC Farm Farmer’s Market is eager to support emerging, progressive food businesses.
- Access to additional HR support: You get to work with the UBC Food Systems Internship team to welcome valuable intern(s) to enhance your business growth.
- Open doors to yearly Scale your Progressive Food Business workshops: come back to connect, refresh your memory, get access to food industry veterans, and more. Want to send one of your employees? Your employee can access a 30% discount on the full series or individual workshops.
More questions? Email us at info@feedinggrowth.com.
Vision, Values, Equity
Our Vision, Values, and Equity Commitment
Our Vision
Together we grow a resilient, socially just, and sustainable community of progressive food businesses.
Our Values
Feeding Growth works with food entrepreneurs on their path to environmental, social and financial sustainability. Feeding Growth works to bolster the progressive food economy of British Columbia, and defines progressive businesses as: values-based, impact companies that produce natural and/or organic goods that aim for environmental sustainability, carbon neutrality, and are ethical and socially responsible.
Our Commitment to Equity
As a program of the Centre for Sustainable Food Systems at UBC Farm, Feeding Growth is a member of Sustainable Agriculture Education Association (SAEA), and we support and subscribe to the SAEA's Equity Statement.
"The Sustainable Agriculture Education Association (SAEA) affirms, above all, that food systems sustainability requires the realization of equity and justice. It works to support the principles of equality, dignity, and fairness rooted in the Universal Declaration of Human Rights of the United Nations. We share these values with the Inter-Institutional Network for Food, Agriculture, and Sustainability (INFAS) network, whose Statement on Equity in the Food System many of our members helped compose. The INFAS statement recognizes the environmental, social, and economic dimensions of sustainability. It places an explicit focus on dismantling structural racism in food systems, and on challenging the multiple forms of oppression — class, race, gender, nationality, among others — that serve as interrelated barriers to equity. [read more]"
Sponsorship
Become a sponsor of Feeding Growth
A Feeding Growth sponsorship represents a key opportunity to reach your target market, elevate your brand, and connect your team with the movers and shakers of BC’s local food economy.
Complimentary tickets to the workshop series, logo recognition, access to our broad networks for promotion, and opportunities to introduce your value proposition to a savvy group of more than 100+ creative business leaders are just a few of the benefits that come with your sponsorship.
Feeding Growth Sponsorship Package
Resources
COVID-19 Food Systems Resources
We compiled a list of COVID-19 food systems resources, media articles, and other content to help progressive food businesses in BC find information that may help them navigate this unprecedented time.
See our full resource list here.
Community
Alumni
- A Bread Affair
- AgroRoasters
- Aji Gourmet Foods
- Alami Foods
- Archimallow
- Babalicious Culinary Solutions
- Baby Munchiez
- Back to Roots Kitchen
- Baru Rubs & Sauces
- Batch Sweet Kitchen
- BC Artisan Group
- Boosh Foods
- Caldo Broths
- Chai Chics Meals Inc.
- CassaV Foods
- Craft Grain
- Coast Protein
- Commissary Connect
- Counter Culture Kombucha
- Culture Craft Kombucha
- Culture Kefir
- Darsana Tea
- Earnest Ice Cream
- DRS Earthwise Society
- East Van Jam
- East Van Roasters
- Equa Trading Co.
- Ethical Bean
- Farmy
- Feeding Change
- Flavours of Hope
- Garden Family Organics
- Gathering Place Trading Company
- Goodly Goods
- Goodmallows
- Goliath Coffee
- Gorilla Foods
- Grind Bar
- Heppel Potato Corp.
- Hidden Garden Foods
- Hives for Humanity
- Holy Napoli Pizza
- Home Grown Living
- Hoochy’Booch Kombucha
- Justgo Smoothie
- Just Tea
- Kafka's Organic
- Kasama Chocolate
- Keto Munch Foods
- Kindred Cultures
- Kitchening & Co.
- LAB Water Kefir
- La casa del Maiz, Authentic Mexican Tortilleria
- Lisa Lou’s Chocolates
- Lita’s Mexican Foods
- Live Love Eat Food Company
- Lower Mainland Herb Growers Cooperative
- Main Street Honey Shoppe
- Marvel Food Corp.
- Master of Food Resource Economics
- Mellifera Bees
- Menummi
- Mogiana Coffee
- Molbani Tea
- Moonbrew Tonics
- Moonshine Mamas
- Munchies Food Share
- Mutha Dukkah
- Namasthé
- North Shore Candy Company
- Nourish Vancouver
- Nuba
- NuIT Nutrition
- Oddity Kombucha
- Olive Us
- Ondine Oceanfarm
- Panela Lemon
- Pastiche Pates
- Plant Veda
- PreBak Edible Cookie Dough
- Quejos Ancient Foods
- Rebel Soup
- Roaster Hot Sauce
- Sable Short Bread Company
- Salt Spring Harvest
- SaltSpring Kitchen Co.
- Savoury Chefs
- Save Da Sea Foods Inc.
- Shorba Broth Bar
- Spread Em’ Kitchen
- Sprightly Plant Power
- Squamish Water Kefir
- Susgrainable
- Tayybeh
- TeaGosa
- Teffles Waffles
- Terra Nossa Enterprises
- The Candid Confectioner
- The Good Stuff
- The Juice Truck
- The Raw Guy
- The Workshop Vegetarian Cafe
- Thirsty Whale Elixir
- Tree Island Yogurt
- Trinity’s Tea
- Tubify
- Vancouver Urban Farming Society
- Whistler Elixirs
- Wilder Ginger Beer
- Willow House Farm
- Wize Monkey
- Woash Wellness
- Yellow Basket
- Yester Year Farms
- Yumasoy
Participant Industry Experts
- Ali Samei - Wiseop Business Partners
- Angie Quaale - Well Seasoned
- April Belia – Granola Girl
- Arran Stephens – Nature's Path
- Ben Ernst – Earnest Ice Cream
- Brian Cade – Vancity
- Brian Saul – Brand Natural
- Catherine Anderson – Hidden Garden Foods
- Connie Marples – Boosh Food
- Corbin Burree – SPUD
- David Karr – Guayaki
- Erica Bernardi – Ernest Ice Cream
- Gail Mountain – Indigo Naturals
- Gayle Thom – Horizon Distributors
- Genevieve Pinto – Renewal Funds
- Georgia Stanley – British Columbia Association of Farmers Markets
- Ian Walker – Left Coast Naturals
- Ishkandar Amhed – Choices Markets
- Jennifer Chan – Coho Collective, Inc.
- Jenny Dickson – UBC Sauder School of Business
- Johanna Israel-Duprey – Brand Natural
- Judy Brooks – Brainchild Strategies, Inc.
- Julian Giacomelli – Rise Kombucha
- Kevin Greenwood – Marketing Expert
- Kurstin Leith – Agency Brand Management
- Laura Reid – SPUD.ca
- Laura Smit – Vancouver Farmers Markets
- Lyndsay Scott – Kindred Cultures Inc.
- Mauricio Lozano – Faculty Brewing
- Marcia Viana – Nature’s Path
- Marc Wandler - Susgrainable
- Mark Vickars - Choices Markets
- Max Rivest – Wize Monkey
- Melanie Rupp – Women's Enterprise Centre
- Mellisa Mills – Spread Em’ Kitchen
- Mickey McLeod – Salt Spring Coffee
- Nancy Korva – Organic Meadows
- Nicole Bradbury – Renewal Funds
- Peter Joe – Sunrise Soya Foods
- Puneet Jain – Vancity
- Rick Kohn – Deloitte Canada
- Rory Holland – Knives & Forks Investment Coop
- Ryan Spong - Tacofino
- Sarah Clarke – FreeYumm Foods
- Scott Diguistini – Tree Island Yogurt
- Sonia Strobel - Skipper Otto
- Terri Newell – Horizons Distributors
- Terry Bremner – Bremner Foods
- Yves Potvin – Yves Cuisine
Collaborators & Beloved Partners
